Logo design pricing without the mystery. How much does a logo for a small business really cost in 2026?
“How much will it cost?” is the first question I hear from almost everyone who is starting a business or finally wants to sort out how it looks. When you search for “logo design price,” you get answers ranging from zero in a generator to tens of thousands at an agency, and it’s hard to take anything away from that besides confusion. So in this article I break the market down: what you get for each of those amounts, how much a logo costs with me, what drives the price and what you need to receive in return so you don’t end up paying twice a year from now.
The short answer: from zero to tens of thousands
The spread is so wide because the single word “logo” covers completely different products. Comparing them on price alone is like comparing a bike to a car because both have wheels. Here’s roughly what the market looks like:
- An AI generator or a Canva template (from free to a few hundred PLN): a mark is assembled from ready-made parts in a few minutes. The cheapest packages often include only a small PNG file, and any other user can pick the same template.
- The cheapest offers on freelance marketplaces (from a few dozen PLN): you get a quick drawing without any conversation about your business, usually without vector files and without a written transfer of rights.
- An independent designer (usually from a few hundred to a few thousand PLN): a conversation, several concepts, refinement of the chosen one and a full set of files. This is where most small businesses, freelancers and personal brands land.
- A branding studio or agency (usually fifteen thousand PLN and up): research, strategy, workshops and a team of several people. It makes sense for a large company whose brand is entering many markets at once.
None of these prices is a scam in itself. The trouble starts when you pay the price from the first bullet and expect the result from the third.
How much a logo costs with me
I publish my price ranges openly, because I don’t think logo pricing should be a secret. A logo on its own costs 1,000 to 3,000 PLN. For that you get 2–3 concepts to choose from, refinement of the one you pick and a full set of files for print and web, in versions for light, dark and black-and-white backgrounds. The whole thing usually takes up to 3 weeks.
If you need more than the mark itself, meaning colors, typography and written rules, we’re talking about a full visual identity for 4,000–7,000 PLN, delivered in 5–8 weeks. Rebranding an existing brand is usually 4,000–6,000 PLN. You’ll find every service with prices on my services page, and I’ll give you an exact quote for your project after a short description, free and with no obligation.
What drives the price of a logo
The ranges exist because two “logo” projects can require very different amounts of work. Before I quote a price, I check a few things:
- The number of concepts: each concept is a separate idea, not the same mark in three colors. More directions mean more sketches and more testing.
- The type of mark: a wordmark set in a well-chosen typeface takes less time than a mark with a symbol or lettering drawn from scratch.
- Versions and formats: horizontal and vertical layouts, a standalone symbol for social media avatars, a tiny icon for the browser tab. Every version has to work on its own, so every version has to be tested.
- Rounds of revisions: we agree on the number at the start, so both sides know when the project is finished.
- What happens next: if you need business cards, post templates or a PDF proposal right away, that’s no longer just a logo, it’s the beginning of a system.
What doesn’t affect the price is how long we talk. The better I know your business, the less needs fixing later.
What a logo price should include
Whether you order a logo from me or from someone else, check before you pay that you’ll receive the items below. It’s a short list that saves the most headaches:
- Vector files (SVG, PDF or EPS): only these let a print shop cut a sticker, embroider a T-shirt or blow the logo up for a banner without jagged edges.
- PNG files with a transparent background: for presentations, documents and social media.
- Colors written down as codes: CMYK for print, plus RGB and HEX for screens. If you’re not sure how they differ, I explain it in my article on CMYK and RGB.
- Versions for different backgrounds: full color, light for dark backgrounds and single-color for a rubber stamp or engraving.
- A transfer of the economic copyrights: in writing, listing the fields of use, meaning the ways you’re allowed to use the mark. This isn’t legal advice, but under Polish law, without that kind of agreement you don’t formally own your logo.
If any of these items is missing from an offer, ask about it directly. A good designer will answer without dodging.
When a cheap logo is enough, and when it costs more in the end
I’ll be honest: there are situations where a Canva logo is a reasonable choice. If you’re still testing an idea, running a one-off event or don’t yet know whether the business will make it through the first quarter, you don’t need to invest in a full identity right away.
A cheap logo is like a cheap umbrella, though: it works fine until the real rain starts. The trouble shows up when the mark goes on a storefront sign, a car, packaging or a trademark application. That’s when it turns out the file is too small, the logo can’t be printed in one color or someone in your industry already has a very similar mark. Then you pay twice: for a new logo and for reprinting everything the old one was on. It’s also worth remembering that a logo isn’t a brand, just its signature, so a cheaper version won’t save you the work on everything else.
How to get a concrete quote
You don’t need a finished vision or a professional brief. A few sentences are enough: what your business does and who it talks to, where the logo will be used (website, social media, print, signage) and whether you have a deadline. If you have examples of logos you like, or ones you’d rather avoid, include them, because that’s the fastest way for me to understand your taste.
Describe it in the contact form and you’ll get a concrete price and timeline from me. No hidden costs and no obligation, and if I think a simpler solution is enough at your stage, I’ll tell you that too.