Knowledge base

Articles on design, brand building and making deliberate design choices. I share know-how that helps you make better brand and business decisions.

Articles

Visual identity

Visual identity and brand guidelines. What are they, really, and does a small business actually need them?

Why brand guidelines if you have a logo?

Your monitor lies, the print shop tells the truth. CMYK or RGB for print, and how do you avoid a nasty surprise?

Your monitor lies, the print shop tells the truth. CMYK or RGB for print, and how do you avoid a nasty surprise?

Why prints look different from the screen.

Logo design pricing

Logo design pricing without the mystery. How much does a logo for a small business really cost in 2026?

Logo prices from Canva to agencies, no fluff.

Brand management

Brand image management isn’t just PR for corporations. How do you do it in a small business, step by step?

Five steps to a consistent brand image.

Visual identity

Visual noise is a hidden cost. Why do a minimalist logo and simple design sell better?

Cluttered materials cost you customers.

Rebranding a small business. When is a logo refresh enough, and when do you need to rebuild the brand?

How to tell it’s time to rebrand.

A logo isn’t a brand. How is a mark different from a brand, and where should a small business start?

How a nice mark differs from a brand.

The end of heavy templates. Does a small business website really need WordPress?

The end of heavy templates. Does a small business website really need WordPress?

A light HTML site is enough for most.

Physical carriers of trust. Which business print materials actually work for a small business?

Physical carriers of trust. Which business print materials actually work for a small business?

Why good print builds trust.